THE STORY OF SUPERYELLOW

It all began with a small, vibrant yellow piece of fabric. The idea for the company took root during the final stages of the studies of three students from the Helsinki University of Art and Design. Surprisingly, the leftover fabric scraps from their fashion design studies ended up playing a significant role in their lives. Contemplating the possibilities of these colourful patches, the trio realized they could create something small yet impactful – beanies! And thus, the very first beanie they crafted happened to be a bright shade of yellow, giving birth to Superyellow.

Today, Superyellow stands as a leading headwear brand, with a presence in over 200 retailers globally. Alongside its home base in Finland, Superyellow has established a strong presence in over 10 countries, including Germany, France, Austria, Switzerland, the Netherlands, the UK, Latvia, Estonia, Canada, the USA, and now Australia. These selected Superyellow retailers comprise premium sport and outdoor stores, as well as lifestyle shops.

Crafted in Finland from 100% merino wool – renowned as one of the finest materials globally due to its exceptional natural properties – Superyellow beanies embody a fusion of timeless Scandinavian design and top-notch materials. Guided by a simple ideology, Superyellow is committed to creating products that leave a lasting, positive impact on people's everyday lives while minimizing their environmental footprint.

Superyellow is now available in Australia and New Zealand.