The story of SuperYellow reflects the longstanding evolution of merino wool beanie and headwear manufacturing in Finland, rooted in age-old traditions tailored for harsh conditions. Despite the extensive changes in garment production techniques over the centuries, we have experienced a period of significant transformation marked by social, cultural, and technological advancements. This era has witnessed a resurgence in scientific and environmental awareness, an increased appreciation for handcrafted quality, and a shift towards eco-friendly and socially responsible manufacturing practices that prioritize transparency in the entire supply chain.
SuperYellow's journey began in the early 2000s, when three students from Helsinki University of Art and Design envisioned creating impactful products by repurposing waste material into stylish beanies. Their first creation, a vibrant yellow beanie, marked the birth of SuperYellow. Today, SuperYellow has emerged as a distinguished headwear brand with a global presence.
The brand's ethos revolves around a commitment to innovation, superior quality, and unwavering dedication to producing headwear in an eco-friendly and sustainable manner, ensuring longevity. The collaborative effort and shared vision of the founders have culminated in a diverse portfolio that strives for continuous improvement in product quality and manufacturing processes.
Our Beanie Purchase Guide is tailored to assist you in assessing the diverse styles of beanies to fulfil your specific needs, ensuring you achieve optimal results.