"At home out there". Because the right gear doesn't fight nature. It fits into it.

Merino Wool Beanies, Scarves, Headbands and Socks
SperYellow Hannah Merino Wool Beanie Light blue

Follow your sense of adventure not the forecast

SuperYellow

"High-performance outdoor gear for people who go out anyway."

Made in Finland. Tested in the cold. Worn by those who don’t sit it out.

See What's Tough
Sustainability is everything

SuperYellow

"Made to last. Made responsibly"

We partner with Finnish makers who care how things are built. Natural materials. Ethical factories. Less waste. More wear.

They measure themselves to the highest standards and are certified for Woolmark, RWS Responsible Wool Standards, GOTS Global Organic Textile Standards, Mulesing Free, Global Recycled Standard and OEKO-Tex.

Kieppi Merino Wool Scarf Kinos Mohair and Merino Wool Scarf Lumi Merino Wool Tube Scarf Kuura Merino Wool Neck Warmer Breeze Merino Wool Neck Warmer

SuperYellow

Scarves and Headbands

Layer up. Shut the wind out. Made in Finland tested for cold.

Shop the gear BEANIES
Mountains New Zealand

We make gear that does what it says

UphillSport Socks

"Keeps you warm. Keeps you dry. Gets you through"

Built for the cold. Worn by those who don’t wait for perfect weather.

Tested in extreme temperatures to -50 degrees Celsius in the Artic Circle with more than 1 million pairs sold to the Finnish Defence Force and the Danish military.

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